Company Overview:
Zenwork is a leader in digital tax compliance and regulatory reporting technology. Our flagship platform, Tax1099, is an IRS-authorized e-filing solution that simplifies information reporting for more than 750,000 businesses and 70,000 CPA firms – from high-growth startups to enterprises like Rover, DistroKid, and UC Davis. Backed by Spectrum Equity, we are scaling our enterprise business and the demand engine behind it.
The Role- Director, Demand Generation
We’re hiring a Director, Demand Generation to own the paid, outbound, and account-based demand engine that drives Zenwork’s enterprise pipeline. You’ll set the strategy and stay hands-on – leading a small team while partnering closely with Sales and SDR/BDR to turn target accounts into qualified, sales-ready pipeline.
This is a player-coach role for someone who loves owning a pipeline number and has the operating chops to deliver it across channels.
Exp-8+
Location -Hyderabad,(5 days WFO)
What You’ll Do
Strategy & pipeline ownership
• Own sourced pipeline. Build and own the demand plan that delivers marketing-sourced and influenced pipeline against enterprise revenue targets.
• Define the enterprise motion. Set the channel mix and quarterly plan across paid media, ABM, outbound, events, and lifecycle.
• Forecast and pace. Manage the demand forecast, budget, and spend pacing against CAC and pipeline efficiency.
Account-based marketing & outbound
• Run ABM. Design and execute 1:1, 1:few, and 1:many ABM programs against named enterprise accounts, orchestrated with Sales.
• Align with SDR/BDR. Coordinate outbound sequencing, messaging, and target-account coverage so marketing and outbound reinforce each other.
• Leverage intent. Use intent and engagement data to prioritize accounts and trigger timely, relevant plays.
Paid, campaigns & events
• Scale paid media. Own paid search, paid social, display, and retargeting – from strategy to optimization.
• Drive the events motion. Own webinars and events as an active demand channel, through to post-event pipeline conversion.
• Lifecycle & nurture. Build email nurture programs that move enterprise leads from interest to sales-qualified.
Operations, measurement & team
• Instrument the funnel. Own demand-gen reporting – attribution, funnel conversion, channel ROI – and report results to leadership.
• Build the team. Hire, coach, and develop a small team across campaigns, ABM, and paid; stay hands-on.
• Partner cross-functionally. Work closely with Sales, marketing peers, RevOps, and Product Marketing to keep targeting and handoffs tight.
What You’ll Be Measured On
• Marketing-sourced and influenced enterprise pipeline ($)
• Volume and quality of SQLs / opportunities from outbound, paid, and ABM
• Pipeline-to-spend efficiency and blended CAC for demand channels
• Target-account engagement and ABM funnel conversion
• Webinar/event-sourced pipeline and conversion to opportunity
What You Bring
Required
• 8+ years in B2B demand generation, growth, or performance marketing, with 2+ years leading or mentoring others.
• Proven track record owning a pipeline number in B2B SaaS selling to mid-market or enterprise.
• Hands-on expertise across paid media, ABM, and outbound/lifecycle marketing.
• Strong command of the modern marketing stack – CRM, marketing automation, ABM/intent tools – and comfort with data and attribution.
• Demonstrated partnership with Sales and SDR/BDR teams to drive pipeline.
Nice to have
• Experience marketing to finance, tax, accounting, compliance, or fintech buyers.
• Experience selling into US enterprise accounts from a global / India-based team.
• Experience running events and webinars as a pipeline channel.
Why Zenwork
Join a profitable, growth-equity-backed category leader at the point where we’re scaling our enterprise motion. You’ll own a high-visibility mandate, build your team, and have a direct line to revenue impact. Remote-friendly, supporting a US enterprise go-to-market.
